...is a band of loyal internet shoppers. We have more crafters buying from the site all the time but while the bricks and mortar shop sees an expanding circle of knitters and crocheters coming back regularly to see what we have in stock, or just for a browse or a chat, the website doesn't seem to be having the same effect.
So, how to encourage people to re-visit and (I hope!) re-order? We already try and offer the best service we can; the vast majority of orders received are posted the same day. We're courteous and friendly on the phone and in emails. We try to offer a good variety of yarns. Hmmm, trying to get into the psyche of the average wool shopper and obviously failing!
What makes you go back to a website?