I should have a website - of course, I should! I have a blog; I have a ravelry presence; I'm planning a newsletter. But what I need is a website. Because - and this frustrates me no end - people assume buying from a website will be cheaper than buying from a shop. Particularly those people who walk past my shop, muttering: 'It's expensive in there!'
I want to drag them in by the scruff and make them look at the prices...to show them the print outs of websites quoting more than Three Bags Full for various yarns...to point out the ebay advert offering one yarn at lots more than we're charging, plus postage on top.
But what's a shop owner to do?
Get a website, that's what.
I'm working on it.